Valuing and Respecting Ourselves

‘Through valuing and respecting ourselves, we respect life itself’

Meditation teacher – Linda Hall.

Have you got a face for media?

Earlier this year, I was lucky enough to meet award-winning journalist Mary Murtagh who shared with me her expertise as a media insider on how to get free media coverage.

And guess what? It worked!

A couple or so weeks after, I got featured in a national newspaper for free!

After a bit of arm twisting, I managed to convince Mary to share some of these tips with you – all for free!

So if you want to Establish Your Credibility & Get More Traffic at NO COST… join us for this lunch hour presentation:

How To Get Free Media Coverage For Your Business: An Insider’s Killer Tips

on Mar 22, 2013 1:00 PM GMT – 2.00 PM GMT

at: https://attendee.gotowebinar.com/register/3764429095302017792

In this presentation you’ll discover;

- how to write brilliant press releases,

- what journalists want and

- how to reach them.

Register for this lunch hour seminar here: https://attendee.gotowebinar.com/register/3764429095302017792

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This is your opportunity to ask any questions you always wanted to ask a journalist but never dared ask.

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Please note: We only have a limited number of places and these will fill up real fast. So to avoid disappointment reserve your seats early.

Here’s what Mary’s past attendees are saying…

“Shows you how to get free publicity – what’s not to like?” – Phil Godsell, Soundcheck Books

“A concise session that is thought provoking and insightful about the power of DIY PR” – Rob Harrington, Debt Advice Service

“Engaging and hugely entertaining. Can’t believe the session was free!” – Sophie Dickinson, Genie Chic

“Never been inspired by a business workshop as much as this ever before” – Samantha Gatman, Nirvell

“A real eye-opener – feel totally inspired to make PR work for me and my company” – Caroline Wilson, Northern Rail

“Brilliant workshop. Came away with lots of ideas” – Caroline Boulton, Holistic Life sports injury centre

“The taster session is a ‘in-a-nutshell’ guide to promoting your business” – Stephanie Wadeson, interior designer

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Register for this lunch hour seminar here: https://attendee.gotowebinar.com/register/3764429095302017792

After registering, you will receive a confirmation email containing information about joining the webinar.

Remove fear from everything and you’ll be alright.

This was my mum’s advice to me as I left Ghana – after my recent trip there, and she is right.

Removing fear allows one to go for greater heights in all one does.

This simple, yet effective advice guides my daily life, whether it be as a woman in business or a mother juggling responsibilities.

Coming to realise that…

‘fear is behind your reasons for it not being the right time to do something just yet’.

After all, what could happen when you realise that ‘fear’ is nothing but the ‘obstruction’ which you put there yourself and in fact that it has no power – unless you give it some?

Well, I’ll tell you.

• You achieve the ‘unachievable’
• You become grounded and trust more in your own God given abilities
• Your intuition comes back with a vengeance.

So I want you to add this to your daily motto:

Thanks mum!

What’s Your Business Cycle and How Do You Use It?

Happy New Year!

This might seem a little bit late in the year to be wishing you ‘happy new year’. But you see this is my first week back – after taking 4 weeks off!

I am lucky enough to be able to do this, due to the nature of our offline business.

We run a number of media production companies and I know in December, business is… how should I put it? ‘Slow’. So what better time to go and re-energies those batteries?

This is what I would like for you to do this year, if you haven’t already done so… And it does not matter whether you are a freelance, business owner with a team or a ‘one man’ band.

Map out your ‘business cycle’ for your industry.

By doing this, you will know:

• which of your services you should be promoting to what target market and at what time of the year.

I am not talking about your sales cycle (that’s for another day). I am talking about… those times when your customers seem to buy more of what you provide & ensuring that you have something (or a combination of services/ products) that meets a type of need -  all year round.

So to give you an example… For our offline business our months are as follows:

• January to April
• April to August
• September to November

These months all have different services – targeting different markets.

Of course some of these services will overlap. However, this will help keep your marketing activities focused and targeted.

Knowing this, keeps you in control – management and cash flow wise. It also ensures that you are talking to the right people at the right time, and offering them exactly what they need.

Now it’s your turn.

Map out the cycle in your industry – attach a product/ service to each cycle and work your marketing strategy around it.

Simples!

PS: Would you like to share your tips on your business cycle? Please use the comment box below. To share is to love

Intuition in Business: Are You Using Yours?

That is listening to the inner you for inspiration and answers.

Its true that we all at some moment in time get very connected with who we are and the elements around us. That moment when we get given answers to our 100 million questions.

However the problem is that we are over stimulated by all the distractions that modern-day living brings, for instance, all the technology that surrounds us and it’s stimulation.

However, its really about being in touch with your inner self, and listening and trusting your intuition. Unfortunately, most of us have forgotten or do not trust this skill that we are born with. I am fascinated at how my toddler uses this intuition on a daily basis.

When you start to stop and listen, you begin to notice those moments when you feel more in-tuned with your inner voice – your intuition.

Have you noticed how when you are on holidays, you get more creative and ideas flow in. Why? Perhaps because, we feel free from the usual day to day worries and distractions?…

However there are also moments in your everyday life, that you feel more connected. For me it’s when I am in the shower – NO JOKE.

Seriously sometimes, I feel I can conquer the world’s problem when am in the shower

I get all kind of ideas for e.g business, writing, etc. For some people it’s just before they go to sleep and for others it’s when waking up.

Intuition + Business Knowledge = Creative Entrepreneur

So my question to you is, do you know when your moment is and if you do, are actually capitalising on it?

Because, those fleeting moments come and go so quickly! If you do not write those ideas down, and take them seriously and actually take action… It’s like telling the universe (who keeps putting opportunities and answers your way) to ‘go jump’.

So, where do you get your inspiration from? Are you listening to the inner you (that positive, and creative voice).

Take notes of your moments and get ready to be inspired.

Related articles

• Managing with the 5 inner senses – imagination, insight, inspiration, instinct and intuition (wadotus.com)

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2-day specialised boot camp for Digital Entrepreneurs

This week, I am giving a talk on “How to use video marketing to grow your business all in 3 easy steps” at the Accelerator’s Business Boot Camp.

Accelerator’s Business Boot Camp is 2-day specialised boot camp for Digital Entrepreneurs on Thursday 29th November and Friday 30th November 2012 run by Accelerator, London’s Business Incubator.

The Business Boot Camp is open to 30 individuals who are planning to or have recently set up a business. It is ideal for internet startups, creatives working in digital or business focused in the digital space.

For more information on how to attend visit – http://bit.ly/TqjwR2

I look forward to seeing you there.

Would you like to get more online exposure? Try these 5 Tips on how to make a viral video.

1. The Idea: Your overall goal is to entertain and keep audience engaged to the end and share the video.
2. The Visuals: A properly done video is more pleasing to the eye. You should aim for quality and visuals that pull audiences into the story.
3. The Content: It is advisable to keep videos from two to three minutes or perhaps release them in series.
4. Call to Action: You should incorporate a call to action, for your audiences to be engaged in your brand.
5. The Community: It’s all about sharing! Your video should be published for maximum exposure.

Check out this example…

How we made this viral:

The final outcome:

REV1000: Commercial from WDF Productions on Vimeo.

Interested in learning more about creating your own viral video? Click here to subscribe to access a full one-page version “How to make a viral video and get your video selling for you”.