Internet Marketing for the creative sector – Other sectors are ‘doing it’, are you?
And if you are, are you using the tools effectively to build your business/ agency? You are good at networking and working the crowd, but if you are not following up on your connections – you are in other words ‘leaving money on the table’.
Here are three simple factors for you to consider, when it comes to using the internet as a tool in your quest to becoming a creative entrepreneur.
- You can easily reach your target audience & its free to use!
The fact is, if you want to reach people who are searching for your products or services right now, there is no easier way to do this than with internet marketing. Where else would you find millions of people in one source? This is why Internet Marketing has proven to be more effective than traditional marketing mediums such as radio and print.
With Social Media Platforms you can reach a large number of people. How big, I hear you ask? Well, lets take a look:
- Facebook – 900 million active users, with over 500 million visits per day
- Youtube – 650 million active users; with 4 billion video views per day
- LinkedIn – 185 million members; with average salary of over $100,000 per year
- Twitter – 280 million users; tweeting 160 million tweets per day
And lets not forget
- Google+ – 90 million users.
Source – Various
And it’s all free to use with most people on there telling you their problems (so as an ‘entrepreneur’ you only have to find solutions to these problems). Now, that’s powerful!
However, the key point here is that it is not just about having a Facebook or Twitter account and putting up posts. It’s about using those platform effectively to connect with the right people and build relationships with these people. Otherwise, social media becomes a time-consuming, unproductive exercise filled with ‘liking’ posts and talking shop 🙂
My tip is to use a number of these platforms to build your online profile but then prioritise one that works best for you in helping you generate more business. For me, this happens to be LinkedIn. So I spend more time on LinkedIn whilst at the same time keep up my presence on the few other platform I manage.
2. You can cut down the selling process and thereby increase your cashflow.
Consumer habits are changing. In today’s digital age, people want things now. They don’t want to wait. This is an opportunity for businesses. If you can make your selling process easy and provide the goods (right on time), your sales are surely going to take off.
If you can incorporate a number of online marketing techniques into your selling process – you give your potential customer the chances of buying then and there.
This is because if you are online every potential customer is within your reach and you can sell to them even while you sleep!
So definitely consider automating your selling process, and / or turn some of your services into digital products to be made available online and you would find that doing business ‘don’t have to be hard business”.
3. And my last point… you can easily measure your ROI and Performance.
Being in business is all about providing value to other people, and making sure that you get back from that value that you are providing. After all, who wants to keep helping others, whilst they themselves are suffering, right?
With the internet, you can get automatic statistics for almost everything. And guess what, most are easy and free to use! I think by now, you would have noticed a theme here – you can do things cost effectively.
Tools such as google Apps for businesses, google analytics, google adwords, podio, mailchimp, jing, fiverr (and the list goes on), allow you to systemise and be more efficient in different areas of your business. And mostly free to use.
These are all the tools I use for my business that allow me to systemise my marketing process and in turn increase my ROI. If you haven’t taken this approach in your business, you should start today.
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A word of caution; internet marketing can be full of shiny objects that look really good and seem like the perfect option for your business or in reaching your goals. Try to stick to one strategy at a time and always (as mentioned above) try to monetise your current resources.
As always, I’d love to hear what works best for you in your business.
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PS: Register your interest to join me for my next webinar where I go through: How to Systemise Your Business/ Agency For Time Freedom and Business Growth. All in 3 Easy Steps.