Happy New Year!
This might seem a little bit late in the year to be wishing you ‘happy new year’. But you see this is my first week back – after taking 4 weeks off!
I am lucky enough to be able to do this, due to the nature of our offline business.
We run a number of media production companies and I know in December, business is… how should I put it? ‘Slow’. So what better time to go and re-energies those batteries?
This is what I would like for you to do this year, if you haven’t already done so… And it does not matter whether you are a freelance, business owner with a team or a ‘one man’ band.
Map out your ‘business cycle’ for your industry.
By doing this, you will know:
- which of your services you should be promoting to what target market and at what time of the year.
I am not talking about your sales cycle (that’s for another day). I am talking about… those times when your customers seem to buy more of what you provide & ensuring that you have something (or a combination of services/ products) that meets a type of need – all year round.
So to give you an example… For our offline business our months are as follows:
- January to April
- April to August
- September to November
These months all have different services – targeting different markets.
Of course some of these services will overlap. However, this will help keep your marketing activities focused and targeted.
Knowing this, keeps you in control – management and cash flow wise. It also ensures that you are talking to the right people at the right time, and offering them exactly what they need.
Now it’s your turn.
Map out the cycle in your industry – attach a product/ service to each cycle and work your marketing strategy around it.
PS: Would you like to share your tips on your business cycle? Please use the comment box below. To share is to love 🙂